Record for intelligent advertisements
Norwegian company CCT distributed 2,343,500 digital property advertisements in March, which is setting a new record. Most intelligent advertisements were distributed in the UK.
This high-tech company based in Bergen is the world’s biggest producer of intelligent property advertisements, distributing almost 650,000 more in March compared to February.
International estate agent chains
CCT services international estate agent chains with its unique solution, which finds its own way to potential property buyers via digital channels. One of the biggest customers is SpicerHaart in the UK, which has several sub-brands. SpicerHaart executive Paul Smith has previously described the solution as “an absolute game changer” to British media.
Optimising every advertisement
“An active property buyer proactively finds his own way to homes for sale. But the biggest market is potential property buyers who are passive until they are actually presented with a property. Our technology “creeps up” on the recipient as a welcome contact,” says CEO Christian Overaa.
This is achieved by constantly running thousands of algorithm analyses to identify the right target groups for each and every property presented. CCT optimises hundreds of different versions of the same advertisement in real time.
Ready for Finland
CCT will be entering the Finnish market in May. It takes about four months on average to sell a property in Finland. The CCT solution is expected to reduce sales time by about 30%. Only estate agents can offer the intelligent advertising to property vendors.
No exclusivity given
“This is a tool that activates property buyers, and therefore represents a competitive advantage. With the exception of Norway, we do not offer exclusivity deals, and from January 2020, the solution will generally be available to Norwegian estate agents,” says Overaa, who is himself the head of the American startup, running out of Los Angeles.