The Enterprise Marketplace Distribution Platform is a unique object marketing solution for large or small customers who need customization. The Enterprise MDP will fully integrate with ERP, CRM and other business systems for a seamless experience.
Integration to ERP
In addition to full integration with most ERP, CRM and other business systems, there are several advantages to an integrated setup using the CCT APIs:
- Ensure full control of the data flows both ways
- Facilitate efficient campaign creation, analytics, business intelligence, and extended machine learning
- Advanced targeting module utilizes a combination of channel data and customer data to pinpoint the most responsive recipients in real time
- A seamless user experience
Reporting can be a challenge since different stakeholders have different needs. The Business Intelligence module offers customization of real-time analytics adapted around specific needs.
Thousands of data points are collected in real time from multiple sources and presented in a meaningful way. The presentation of data is structured to add valuable tactical and strategical information.
It is part of the standard solution that all activities using the Enterprise MDP will be in compliance with channel policies and all channel ad formats. With the compliance module, active and passive channel surveillance monetizing can be set up. This can be achieved using a central solution for a global enterprise, or it can be broken down into local monitoring for each country or even down to individual office level.
The Commercial modules offer a range of white labelling and customization options to make the use of Enterprise MDP as seamless as possible. MDP offers a range of payment solutions, from automated invoicing to card payments, and from manual receipt download to integration with ERP systems for billing.