CCT has redefined the new marketplace

If you ask him the CEO of CCT what the technology has done for the leading Agencies, his answer is simple: It has re-invented the marketplace so properties can be sold even faster. Christian Overaa shares his insight.

In recent decades, global brands have spent billions on search engines in an effort to help consumers find them.

The smartest brands are contrarian

The smartest brands have figured out they need to do the opposite and to find customers themselves, says CEO of CCT, Christian Overaa. More and more estate agencies across the world are doing exactly that – using CCT to track down potential property buyers. The result is a faster turnover rate because responses increase when CCT itself identifies and engages potential buyers.


Estate agencies have been first-movers and now we see that the auto industry is also aiming to sharpening its focus, by utilizing CCT to activate new buyers. Spending large sums on dormant portals and search terms is a passive strategy used to try and reach customers. That’s why we use the phrase “Reinventing the marketplace” to emphasise our innovation and distance from traditional, passive strategies, the CCT chief continues.

Creating a desire to purchase

CCT has one aim: generating customer interest and desire to buy rather than waiting for this emerge by itself. CCT has revolutionised the property market.  Experience shows that people who aren’t actively house-hunting end up buying the majority of properties advertised using CCT.

Tracking behaviours

– This is possible because the technology only seeks out consumers who have exhibited an interest across various channels. Our adverts therefore appear as if the information that has been actively sought by the recipient, Overaa says.

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AI-driven advertising has customers queuing up

“We tested AI-driven advertising with cars that hadn’t had much interest. Within just a couple of days, we went from just a few interested parties to a queue of potential buyers. It was quite an experience.”

The numbers speak for themselves!

Martin Fredsgaard Andersen is newly employed as Business Development Manager at CCT Technology in the Danish capital.

CCT extends the agreement with PrivatMegleren

CCT extends the exclusive right PrivatMegleren has in Norway for its AI-based advertising technology.

CCT UK launch partnership with FIA

This month CCT UK launched their partnership with the Federation of Independent Agents (FIA)

Breaking news

Without women, the UK housing market would collaps. This is shown through statistics from CCT’s technology who is world leading in digital housing ads.

Record for intelligent advertisements

Norwegian company CCT Technology distributed 2,343,500 digital property advertisements in March

Mumbai here we come

India real estate pilot’s Norwegian ad technology

Finland here we come

CCT set to revolutionise the Finnish housing market

Revolutionary property advertising in Finland

CCT technology tracks down potential buyers across multiple channels, ensuring that vendors achieve maximum interest and the highest price possible.

Our Window on the World

CCT Technology refines the way you sell your property. Now the largest real estate agencies in Scandinavia, the UK and USA use this solution. Finland and India will be the next countries to disrupt the market with the help of CCT Technology.