CCT set to revolutionise the Finnish housing market
The Norwegian ad technology CCT, is launching in Finland this May. One of the unique selling points of CCT is the technology helps reduce the selling time of homes on the market and has done so in several countries.
In Norway, the number of days on the market dropped by 30 per cent after one of the country’s biggest real estate agencies began using CCT’s technology.
CCT’s technology is used by the largest real estate agencies in Scandinavia, the UK and Australia, and is gearing up to fully launch in the US this spring.
What makes CCT unique is the technology’s ability to find the potential buyers who are not actively looking for a home. It is this segment of “passive buyers” that makes up the biggest proportion of the market across all countries.
High prices and quick sales
“On average, CCT generates 3-4 times more interest in a listing. It also works as a supplement to the traditional portals. For sellers, it’s essentially all about raising awareness and getting the highest possible price as soon as possible,” said Christian Overaa, CEO of CCT Technology.
In Finland, it takes almost four months on average to sell a home. After one of the biggest real estate agencies in Norway (PrivatMegleren) began using CCT’s ad technology, they saw the time on market for listings drop by as much as 30 per cent.
“The reason this is possible is because our solution ‘flirts’ with all of those who aren’t actively looking for a home, but who fall under the target group of potential buyers. Thus, we activate passive consumers to become active home buyers. We have examples from Sweden where real estate agents have had tremendous success through using our solution,” said Overaa.
CCT expects to distribute around 2.5 million real estate ads in April, making it the global leader in intelligent advertising. CCT head office is located in Norway. The technology is developed in Dublin (Ireland), whilst the company’s sales and marketing teams operate at the local level in each country.